/ Resume

London based Product Designer with 4+ years’ experience crafting products that feel simple, intuitive, and useful.

Product Designer - Friendly Studio

Nov 2023 - Current

Designed complex products across various sectors, translating problems into intuitive, user-centred solutions. Managed projects through the full product lifecycle; collaborating closely with clients, PM’s and engineering teams.

  • Owned projects and features end-to-end; guiding direction from early discovery and wireframing through to final UI, prototyping and delivery.

  • Ran discovery workshops with stakeholders to define requirements and ensure the right problems were being solved for users. 

  • Established large, scalable UI design systems, enabling consistent product experiences and faster development. 

  • Managed 2–3 client projects simultaneously, ensuring key milestones and objectives were delivered on schedule.

  • Routinely presented design progress to stakeholders and clients, helping to align on design decisions for faster iteration.

  • Worked on a diverse range of products across AI, healthcare, education, and hospitality. This required versatility in building strong contextual understanding of users and their industries.

Digital Designer - Dewsign

Oct 2021 - Nov 2023

  • Designed UX/UI solutions for a range of client projects, shaping user journeys and interfaces from early concepts through to developer-ready designs.

  • Contributed to design discussions and critiques, sharing ideas and feedback to refine solutions.

  • Built experience working across a variety of clients and briefs, developing adaptability and a strong understanding of different user and business contexts.

soph.design

©sophiegoodison2026

soph.design

©sophiegoodison2026